On July 22, several representatives of media service providers, industry experts and other market players took part in a public debate about ensuring real pluralism in audiovisual media and promoting a diversity of providers. These imperatives and other objectives are included in the draft strategy for the development of the audiovisual sector for 2023-2027, which was drawn up by the BC.
“What we aim to achieve with this strategy is the diversity of media service providers, audiovisual media services and audiovisual programs within the same audiovisual media service, the presence of the views of the general public in audiovisual media services, especially linear ones, the presence of free, autonomous, economically and editorially independent media service providers and the access of the public to a wide range of views in audiovisual media services on a daily basis”, said BC President Liliana Vitu during the debates.
She also referred to some decisions on the reorganization of the authority, such as the strengthening of monitoring capacities and the establishment of a function that will deal with public policy and analyze the field, including media market trends. Also issues relating to the calculation of local product hours at suppliers, as well as new concepts in legislation such as disinformation, will be addressed in autumn.
Several media executives drew attention to a common problem in broadcasting – competition between local TV stations and those retransmitting content from abroad. N4 representative Valentin Afteni and TV8’s general director Svetlana Buzu addressed this issue. The deputy director of Jurnal TV, Cristina Pohilenco, highlighted some problems related to audience measurement and the situation on the advertising market. Pohilenco believes that the development of the local media market should be encouraged in Moldova so that “money stays in the country, not goes to other countries.”
Teleradio-Moldova Director General Vlad Turcanu said it was important for the BC to be able to carry out its functions so that there is free competition in the market. According to him, there is a reconfiguration of the audiovisual market coming up and it will probably be a complicated period for many players. “There can’t even be competition in the true sense of the word, between the public broadcaster and other broadcasters,” said Vlad Țurcanu, who added, “We are thinking of cooperation with the commercial area because the interest is public.”
Petru Macovei, executive director of the Independent Press Association, called for the introduction of sanctions in cases where there is a lack of transparency about the financing of suppliers. “It is important to do much more work on transparency of funding sources,” Macovei said.
The chairwoman of the parliamentary committee, Liliana Nicolaescu-Onofrei, who was in attendance, said MEPs were open to supporting the field.