The main sources of information and entertainment in Moldova are television and the Internet, followed by radio, newspapers, and magazines. These are some of the findings of a nationwide audience survey released by the Independent Journalism Center on December 23.
According to survey results, 52% of respondents said they watched television the day before the interview, and 65% of respondents access the Internet every day. Out of all the people interviewed, 26% listened to the radio the day before, 18% of the respondents regularly read printed newspapers, and 9% of the survey participants regularly read at least one local magazine.
The most-watched TV stations nationwide are PRIME TV (22%), Moldova 1 (19%), Jurnal TV (18%), followed by NTV Moldova (17%) and Primul în Moldova (15%).
The top radio stations nationwide are Radio Plai (17%), Radio Moldova (17%), and Radio Noroc (16%), followed by Hit FM (14%), Jurnal FM (8%), and Kiss FM (7%).
As for news websites, most of the time respondents access, at least once a week, the following portals: Jurnal.md (21%), Protv.md (20%), Stiri.md (19%), tv8.md (16%), and Publika.md (16%).
Among print media, about 38% of newspaper readers named Makler and Komsomolskaya Pravda. About 27-28% of readers know about the newspapers Argumenty i Fakty and Ziarul de Garda.
Florile Dalbe, Aquarelle, VIP Magazin were among the most known magazines, followed by Agricultura Moldovei and Monitorul Oficial.
Among social networks, Facebook had the largest share of daily visitors (54%), followed by Instagram (28%) and TikTok (21%).
The survey was conducted on a nationally representative sample of 1,341 people, with a margin of error of ± 2%. The research method used was Day After Recall (DAR), and the data were collected by means of Computer-Assisted Personal Interviews (CAPI). The survey was carried out between October 24 and November 20, 2021.
The study was conducted by the Magenta Consulting company and commissioned by the IJC as part of the “Strengthening sustainability of media in Moldova” project, implemented by the IJC and funded by the U.S. Embassy in Moldova.
The findings and conclusions stated herein are those of the authors and do not necessarily reflect those of the U.S. Embassy in Moldova.
