Audience Understanding and Digital Support (AUDS)

  • Project period: June 2018–November 2021
  • Sponsors: Sweden, supported by Internews
  • Objective: The project will support media outlets in Moldova to create quality media content and to increase their financial sustainability through a better understanding of the needs of their audiences.
  • Activities: Annual mini grant competitions to help media outlets extend their audiences; training programs for preselected media outlets involving foreign experts; specialized in-house or online advice for selected media partners in such areas as audience analysis (Google Analytics, YouTube Analytics, etc.), content production planning, improving online content, advertising sales and online monetization.

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